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Teaching AI through digital creation

The goal of this program is to introduce students to the fundamental concepts of artificial intelligence (AI) and generative AI, with a focus on practical use in creating digital content.
All elements are drawn from the forum of the French MOOC "Artificial intelligence for and by teachers" – visited on 01/07/2025.

Tools that can be used

  • ChatGPT Use: Create textual content, generate ideas for product sheets, create dialogues for marketing campaigns.

  • DALL·E Use: Generate images from text for visual supports such as product sheets, advertisements, etc.

  • WordPress with AI Use: Build a website while integrating AI-generated elements (texts, images).

  • Canva Use: Create visuals for websites, marketing materials, and product sheets.

Learning Objectives

  • Learn to use AI to create textual and visual content suitable for professional projects.
  • Acquire an understanding of the ethical issues related to AI use in commerce and communication.
  • Develop practical skills in digital content creation, especially for building a functional website with WordPress.

Implementation

Pedagogical situation Resource Activity
Introduction to AI and generative AI Article on the environmental impact of digital technology
  • Introduction to AI basics, especially generative AI (ChatGPT and DALL·E)
  • Discussion on ethics and responsibility in professional AI use
Creating texts and visuals with AI ChatGPT, DALL·E, Canva
  • Students learn to write product sheets using ChatGPT and generate visuals via DALL·E
  • Discussion: Which types of content are most effective in marketing campaigns? How can AI help produce content quickly and effectively?
  • Introduction to Canva for editing visuals and integrating AI-generated elements
Website creation WordPress, ChatGPT, DALL·E, Canva
  • Students create a website with WordPress, integrating ChatGPT texts, DALL·E images, and Canva visuals
  • Discussion: Best practices for integrating AI in website creation; making content attractive and professional
  • Training in AI tools to improve website ergonomics and accessibility
Conclusion and project presentation Websites created by students
  • Students present their websites, product sheets, and AI-generated visuals
  • Final discussion: How AI facilitated their work, challenges faced, and how they perceive AI in future professional careers